What’s with the name?
What is a Crash of Rhinos?
A Crash is the group identification name for rhinos, much like a group of birds are called a flock.
A rhino can run up to 30 miles per hour, but can only see 30 feet ahead. They run together in confidence, moving forward at full speed, even if they’re not sure exactly what is in front of them.
As a business, we want to follow that example and keep continue to maintain forward momentum, confident that whatever awaits us up ahead, we will approach it with force and determination.
Our inspiration
Excerpt from The Barbarian Way: Unleash the Untamed Faith Within, by Erwin Raphael McManus
A few years ago, I took my kids to a wildlife animal park near San Diego. As we rode on a tram through the open terrain, a guide pointed out the unique features of the different species that we encountered. I suppose I always knew it in part, but I had not come to realize how most groups of animals have unique names or designations when they dwell together.
With insects most of us know that bees are called swarms, and ants are called colonies. Among ocean life, I was aware that whales are pods, and fish are schools. Cattle are herds, birds are flocks, and if you watch Lion King, you know a tribe of lions is a pride. If you grew up in the country, you might know that crows are murders. Maybe the most unnerving one is an ambush of tigers.
I was surprised to learn that a group of buzzards waiting around together to feast on leftover carnage is called a committee. Just this one insight is worth the price of the whole book. This explains so much of what’s going on in churches—a lot of committees waiting around to live of human carnage.
Flamingos are called flamboyants, which for some reason reminds me of TV evangelists. And the less glamorous owls are known as parliaments. They do seem sort of British.
But my favorite of all is the group designation for Rhinos. You see, rhinos can run thirty miles an hour, which is pretty fast when you consider how much weight they’re pulling. They’re actually faster than squirrels, which can run up to twenty-six miles an hour. And even then who’s going to live in dread of a charging squirrel! (Sorry—that was a bit off the point.) Running at thirty miles an hour is faster than a used Pinto will go. Just one problem with this phenomenon. Rhinos can see only thirty feet in front of them. Can you imagine something that large moving in concert as a group, plowing ahead at thirty miles an hour with no idea what’s at thirty-one feet? You would think that they would be far too timid to pick up full steam, that their inability to see far enough ahead would paralyze them to immobility. But with that horn pointing the way, rhinos run forward full steam ahead without apprehension, which leads us to their name.
Rhinos moving together at full speed are known as a crash. Even when they’re just hanging around enjoying the watershed, they’re called a crash because of their potential. You’ve got to love that. I think that’s what we’re supposed to be. That’s what happens when we become barbarians and shake free of domestication and civility. The church becomes a crash. We become an unstoppable force. We don’t have to pretend we know the future. Who cares that we can see only thirty feet ahead? Whatever’s at thirty-one feet needs to care that we’re coming and better get out of the way.
We need to move together as God’s people, a barbarian tribe, and become the human version of the rhino crash. The future is uncertain, but we need to move toward it with confidence. There’s a future to be created, a humanity to be liberated. We need to stop wasting our time and stop being afraid of what we cannot see and do not know.
We need to move forward full force because of what we do know. Yesterday Mariah was in a store with her mom. She saw a man working with fabrics, and for some reason he caught Mariah’s attention. Mariah looked at Kim and pointed to the man, and she said, “Mom, look at the man. He’s the loneliest person I’ve ever seen.” Mariah began to weep uncontrollably.
We may not be able to see what’s at thirty-one feet, but we don’t have to be blind to what’s right in front of us. There’s a world that desperately needs God, a world filled with loneliness, hopelessness, and fear. We have somehow become deaf to a cry that reaches heaven coming from the souls of men. But God hears.